A corporate design for a German based choreographer

Back in 2014 I enjoyed it so much to work on this project – simply because it’s so nice to work with Nici. (I guess all the dancers out there who work with her would agree here?) After we met once in summer she was totally open for anything I would come up with which meant that there wash´t any clear direction but total freedom. Which is great on one hand but sometimes can turn into a nightmare.

Finally we ended up with a megaphone icon representing her strong – though surprisingly quiet – voice.

Apart from the logo and her word mark I have designed a whole small identity for her. Business cards and stationary use a range of well chosen pastel papers with a subtile texture which creates a nice contrast to the rather bold graphics and fonts. Additionally I created some stickers and small personal notes that Nici can attach to her correspondence, as well as several icons for make-up, styling, music and all the services Nici is offering.

Cheers, Nici – this was fun!

Done at – dejong
Client Nici Grandiosen



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